Does Zoom increase the traffic from other web crawlers?

[rianna]

Does anyone here know if using Zoom increases other search engines crawling of our sites or if it remains the same as without it. Thanks a lot. Rianna

[Ray]

Zoom is not designed to affect the traffic or ranking of your site on external search engines (such as Google, Yahoo, etc.). It is not a search engine optimization tool.

However, it may indirectly affect the popularity of your site by improving your site's usability: by allowing your visitors to find what they are looking for with ease. This means that users are more likely to stick around (than to abandon a site where they could not locate what they were looking for), and this may potentially lead to more traffic or links from outside sources.